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Why are we naming winter storms?

The answer is marketing. During the 2013 winter season The Weather Channel will name noteworthy winter storms. Their goal is to better communicate the threat and the timing of the significant impacts that accompany these events.

The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation.

—Bryan Norcross of The Weather Channel

Naming Winter Storms

Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms:

  • Naming a storm raises awareness.
  • Attaching a name makes it much easier to follow a weather system’s progress.
  • A storm with a name takes on a personality all its own, which adds to awareness.
  • In today’s social media world, a name makes it much easier to reference in communication.
  • A named storm is easier to remember and refer to in the future.

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Here’s the list of names with some information about the origins of the names.

Athena: The Greek goddess of wisdom, courage, inspirations, justice, mathematics and all things wonderful.

Brutus: Roman Senator and best known assassin of Julius Caesar.

Caesar: Title used by Roman and Byzantine emperors.

Draco: The first legislator of Athens in Ancient Greece.

Euclid: A mathematician in Ancient Greece, the father of geometry.

Freyr: A Norse god associated with fair weather, among other things.

Gandolf: A character in a 1896 fantasy novel in a pseudo-medieval countryside.

Helen: In Greek mythology, Helen of Troy was the daughter of Zeus.

Iago: Enemy of Othello in Shakespeare’s play, Othello.

Jove: The English name for Jupiter, the Roman god of light and sky.

Khan: Mongolian conqueror and emperor of the Mongol empire.

Luna: The divine embodiment of the moon in Roman mythology.

Magnus: The Father of Europe, Charlemagne the Great, in Latin: Carolus Magnus.

Nemo: A Greek boy’s name meaning “from the valley,” means “nobody” in Latin.

Orko: The thunder god in Basque mythology.

Plato: Greek philosopher and mathematician, who was named by his wrestling coach.

Q: The Broadway Express subway line in New York City.

Rocky: A single mountain in the Rockies.

Saturn: Roman god of time, also the namesake of the planet Saturn in our solar system.

Triton: In Greek mythology, the messenger of the deep sea, son of Poseidon.

Ukko: In Finnish mythology, the god of the sky and weather.

Virgil: One of ancient Rome’s greatest poets.

Walda: Name from Old German meaning “ruler.”

Xerxes: The fourth king of the Persian Achaemenid Empire, Xerxes the Great.

Yogi: People who do yoga.

Zeus: In Greek mythology, the supreme ruler of Mount Olympus and the gods who lived there.

Source: Weather Channel

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